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President's Message
Dear Colleagues,
Suddenly, marketers love Valentine's Day. In fact, Valentine's Day—just a little over one week away—is turning into the second-biggest retailing event of the year (after Christmas, of course). Merchants—online and offline, with all kinds of products and services to sell—are implementing ambitious marketing campaigns. Have you considered a Valentine's Day theme or promotion in your e-mail marketing this year?
In between making plans to show that special someone how much you care (or to support your efforts to ignore this holiday completely), consider how you can attract more ideal clients for your business. This month's Feature Article focuses on Search Engine Optimization: You've got it, they want it. Help web browsers searching your keywords find you!
Still feeling the post-holiday effects on your business? We invite you to a special event at the end of the month with Business Coach Melinda Cohan to learn more about automating the parts of your practice that may be wearing you out so you can focus on what really matters. Register in our Bulletin Board section.
